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Customer tales - "In conversation with Aditi"
My mother had a beautiful collection of Kanjivarams that I grew up appreciating. It was a way of life! With the wedding season coming up...
Keerthi Jayasankar
Jan 16, 20212 min read


Customer Tales - "Satisfying her love for sarees"
But it was delivered within a week, packaged in a beautiful brown box and it's such a pleasure to see it as it was on the website and...
Keerthi Jayasankar
Dec 16, 20202 min read


Customer Tales - “And she loved it”
I am very happy to say that I was correct in trusting Parisera. The sari reached me in perfect condition before the scheduled delivery...
Keerthi Jayasankar
Dec 4, 20202 min read


Weaving through the lock down
Everybody’s day to day routine and work life has changed drastically with the strike of the pandemic and the Indian hand loom sector is...
Keerthi Jayasankar
Oct 8, 20201 min read


Reincarnation: The cycle of the Sari
We are seeing a huge market where women , despite having innumerable other options, still opt for a sari Fashion and clothing have a...
Keerthi Jayasankar
Oct 1, 20202 min read


It's Hand-woven!! Or is it?
A hand-woven silk sari has a look and feel that machine made ones simply cant compete with Have you ever walked into a store and wondered...
Keerthi Jayasankar
Sep 24, 20202 min read


THE JOURNEY OF PARISERA
The 'tree of life' shows how Parisera works. The idea Saris, saris and saris! Flooded with beautiful hand-woven silks all around, an...
Keerthi Jayasankar
Sep 6, 20203 min read


Ramar blue
A comic depiction of lord Rama and the squirrel Today we would like to tell you a story. When the Vanar sena ('monkey brigade') was...
Vasini Varadan
Jul 12, 20201 min read


What do we mean by crafted luxury?
When the word 'luxury' is added to a product, often it makes us think of those that are made in European countries such as France and...
Keerthi Jayasankar
Jul 12, 20202 min read
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