Sarees are a big part of the Indian wardrobe but one of the misconceptions about sarees is that they aren't suited for work. This notion...

Diwali, the festival of lights, is celebrated across India to signify the victory of good over evil and mark the beginning of a new year....

Ecommerce has revolutionized the way Indians shop and become popular among certain sections of consumers. Though there are numerous...

It is the wedding season again! In the last two years, especially post pandemic, we have seen a huge shift in the way people shop for...

Clothing and tradition are the two sides of the same coin in a diversified country such as India. Among many of the fascinating regional...

Each color has its own meaning and influence. Color grabs the attention of people and has great influence over setting the mood and...

Weddings are a special occasion and it takes lots of effort to plan one. While wedding are all about the brides, bridesmaids need to look...

You can't buy happiness. But you can buy sarees and that's kind of the same thing. A saree is every girl's best friend. But you can have...

We are seeing a huge market where women , despite having innumerable other options, still opt for a sari Fashion and clothing have a...

When the word 'luxury' is added to a product, often it makes us think of those that are made in European countries such as France and...