Sarees are a big part of the Indian wardrobe but one of the misconceptions about sarees is that they aren't suited for work. This notion...

Kalamkari is an art form found in India. The authenticity and elegance of this craft makes it stand out among other handicrafts. The name...

Diwali, the festival of lights, is celebrated across India to signify the victory of good over evil and mark the beginning of a new year....

We've written a lot about different weaving techniques that are unique to the Indian subcontinent. But the art of dyeing doesn't always...

The art of weaving in Kanchipuram is a quintessential craft that has been prevailing for centuries. Kanjivaram saris are so exquisite in...

Ecommerce has revolutionized the way Indians shop and become popular among certain sections of consumers. Though there are numerous...

India is a powerhouse of various handicrafts and one such beautiful craft that has been thriving for centuries is hand-block printing....

It is the wedding season again! In the last two years, especially post pandemic, we have seen a huge shift in the way people shop for...

Ikat or 'tie-n-dye' is a well known craft that is said to have originated in islands of Indonesia. The word 'ikat' means 'tie' in...

At Parisera, we use a decentralized model for our operations. We have brands located in different parts of India, each specializing in a...

Silk sarees have constantly evolved in order to keep up with tastes. Twenty years ago, a freshly woven Kanjivaram silk saree could weigh...

Clothing and tradition are the two sides of the same coin in a diversified country such as India. Among many of the fascinating regional...

The saree has become a fashionable garment today but began as a humble drape used by women thousands of years ago. The saree, in fact, is...

Each color has its own meaning and influence. Color grabs the attention of people and has great influence over setting the mood and...

Weddings are a special occasion and it takes lots of effort to plan one. While wedding are all about the brides, bridesmaids need to look...

Zari has been used in India as a tool for embellishment of fabrics since ancient days. Zari is believed to have been bought to India by...

Silk sarees carry a lot of history and heritage. Each saree is uniquely handcrafted and has a story to tell. Traditional motifs define...

You can't buy happiness. But you can buy sarees and that's kind of the same thing. A saree is every girl's best friend. But you can have...

Banana pith sarees or Vazhainaar pattu are made from Banana fibres. These are hand-woven sarees woven by weavers in the southern state of...

Timeless motifs of Kanjivarams Over the centuries, a range of several patterns has become characteristic of Kanjivaram sari designs....