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Upgrade your Workwear wardrobe !
Sarees are a big part of the Indian wardrobe but one of the misconceptions about sarees is that they aren't suited for work. This notion...
Kamali Ramasamy
Oct 30, 20221 min read
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Kalamkari - An Exquisite Art of India !!!
Kalamkari is an art form found in India. The authenticity and elegance of this craft makes it stand out among other handicrafts. The name...
Kamali Ramasamy
Oct 20, 20222 min read
32 views
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Picking the perfect saree for this Diwali !
Diwali, the festival of lights, is celebrated across India to signify the victory of good over evil and mark the beginning of a new year....
Kamali Ramasamy
Oct 8, 20221 min read
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Bandhani - An Ageless Craft !!
We've written a lot about different weaving techniques that are unique to the Indian subcontinent. But the art of dyeing doesn't always...
Kamali Ramasamy
Sep 29, 20222 min read
28 views
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The ancient craft of Kanjivaram!
The art of weaving in Kanchipuram is a quintessential craft that has been prevailing for centuries. Kanjivaram saris are so exquisite in...
Kamali Ramasamy
Sep 24, 20222 min read
36 views
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Tips to improve your online shopping experience !!
Ecommerce has revolutionized the way Indians shop and become popular among certain sections of consumers. Though there are numerous...
Sreenivas varadan
Sep 16, 20222 min read
13 views
2 comments


The Art of Hand-block printing !
India is a powerhouse of various handicrafts and one such beautiful craft that has been thriving for centuries is hand-block printing....
Kamali Ramasamy
Sep 10, 20222 min read
12 views
0 comments


Ikat - A timeless technique!!
Ikat or 'tie-n-dye' is a well known craft that is said to have originated in islands of Indonesia. The word 'ikat' means 'tie' in...
Kamali Ramasamy
Aug 30, 20222 min read
18 views
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Coimbatore soft silk sarees !
Silk sarees have constantly evolved in order to keep up with tastes. Twenty years ago, a freshly woven Kanjivaram silk saree could weigh...
Kamali Ramasamy
Aug 18, 20222 min read
40 views
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The Glory of Silver Zari !!
Zari has been used in India as a tool for embellishment of fabrics since ancient days. Zari is believed to have been bought to India by...
Kamali Ramasamy
Jul 11, 20222 min read
34 views
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Endorse your motif - The Rudraksh !
Silk sarees carry a lot of history and heritage. Each saree is uniquely handcrafted and has a story to tell. Traditional motifs define...
Kamali Ramasamy
Jul 5, 20221 min read
115 views
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BANANA SILK - The most sustainable handloom sari
Banana pith sarees or Vazhainaar pattu are made from Banana fibres. These are hand-woven sarees woven by weavers in the southern state of...
Sreenivas varadan
Apr 4, 20222 min read
698 views
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Motif Limelight - The 'Mayil' or Peacock
Timeless motifs of Kanjivarams Over the centuries, a range of several patterns has become characteristic of Kanjivaram sari designs....
Keerthi Jayasankar
May 13, 20211 min read
881 views
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Customer tales - "In conversation with Aditi"
My mother had a beautiful collection of Kanjivarams that I grew up appreciating. It was a way of life! With the wedding season coming up...
Keerthi Jayasankar
Jan 16, 20212 min read
607 views
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Customer Tales - "Satisfying her love for sarees"
But it was delivered within a week, packaged in a beautiful brown box and it's such a pleasure to see it as it was on the website and...
Keerthi Jayasankar
Dec 16, 20202 min read
299 views
0 comments


Customer Tales - “And she loved it”
I am very happy to say that I was correct in trusting Parisera. The sari reached me in perfect condition before the scheduled delivery...
Keerthi Jayasankar
Dec 4, 20202 min read
317 views
0 comments


Reincarnation: The cycle of the Sari
We are seeing a huge market where women , despite having innumerable other options, still opt for a sari Fashion and clothing have a...
Keerthi Jayasankar
Oct 1, 20202 min read
171 views
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It's Hand-woven!! Or is it?
A hand-woven silk sari has a look and feel that machine made ones simply cant compete with Have you ever walked into a store and wondered...
Keerthi Jayasankar
Sep 24, 20202 min read
151 views
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THE JOURNEY OF PARISERA
The 'tree of life' shows how Parisera works. The idea Saris, saris and saris! Flooded with beautiful hand-woven silks all around, an...
Keerthi Jayasankar
Sep 6, 20203 min read
115 views
0 comments


What do we mean by crafted luxury?
When the word 'luxury' is added to a product, often it makes us think of those that are made in European countries such as France and...
Keerthi Jayasankar
Jul 12, 20202 min read
96 views
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